- Outdoor gear and sporting goods retailer REI is canceling Black Friday this year. No promotions, no hourly sales, no doorbusters, no waiting in line.
- In an unprecedented move for the modern-day holiday shopping season, REI’s 143 stores will be closed the day after Thanksgiving. The co-op business plans to launch a campaign Tuesday encouraging people to forgo shopping to spend time outside instead.-USA Today
Is this real life? This has been circulating all day and I couldn’t be more shocked with this, the reason I couldn’t believe it because I do not get how an entrepreneur can just be like no I don’t want 100 million dollars. They are using this bullshit little #optoutside hashtag while using the excuse that they want to have their employees not have to work on Black Friday so they can go have a blast outside and enjoy the time with their beloved family. Ummmmm does REI not get the point of making money? Like do they think real stable good families are getting torn apart because of Black Friday? You know who goes to Black Friday and throws bows for that new TV? Poor people and it is awesome. Black Friday is one of my favorite days of the year, countless fights and vines to last a lifetime, not one of those Black Friday shoppers is like “damn I really wish I had my family to hang with” They are more like “Nah Amber fuck that bitch and get that 32 inch plasma before that black bitch gets it” And that is when vines happen.